平台經濟(Platform Economics)是一種新商業模式,透過網路及數位技術,將人、組織與資源連結起來,以促進商品或服務交易形成互動生態網路,為參與者創造源源不絕的價值。由Amazon、阿里巴巴、Apple、Google、Netflix、Uber、Facebook、Airbnb、Spotify等都因此而崛起,印刷包裝業的Cimpress、健豪印刷等也是。
展覽活動本身就是一種平台經濟,除了連結產業供應鏈的相關業者共聚一堂,探討產業技術、設備、材料、環境的發展動態,洞見市場趨勢與機會、商業模式、經營思維、國際業務連結等,這對印刷包裝產業發展有很大的貢獻,以來自174國家的17萬訪客的drupa展,對德國當地經濟就至少貢獻3.5億美元以上。
平台經濟也是印刷業包裝業的數位化轉型模式之一,drupa展館單位把平台經濟當作焦點話題之一,並以下一時代的drupa:網路與新業務平台,號召年輕一代、新創家與老一代,共聚一堂,參加drupa for DNA論壇,探討新商業模式、新材料、人工智慧、遠端服務、流程設計等。
在drupa展,設備商發展軟體協助客戶整合生產、質量、維修及故障等資訊,並提供遠端診斷、故障排除、零件更換建議、軟體升級等,也可處理訂單、客服等事宜;而印刷包裝業者,發展供應鏈服務,提供設計、報價及訂單處理、色彩管理、透明生產資訊、物流配送及客製化等線上服務,已成為企業經營的競爭力。
企業發展平台服務是數位轉型的一項,尤其要面對國際市場,更是必要往前走的一條路。
Platform Economics is a new business model that connects people, organizations, and resources through the Internet and digital technology. It promotes the transaction of goods or services and forms an interactive ecological network to create the endless stream of benefits. Amazon, Alibaba, Apple, Google, Netflix, Uber, Facebook, Airbnb, Spotify, etc. have all risen as a result, such as Cimpress, Gain How Printing, etc. in the printing and packaging industry.
The exhibition itself is also a platform economy. In addition to connecting the supply chain, it is also valuable to discuss the technology, equipment, materials, and the environment in order to gain insights of the market trends and opportunities. This has made a great contribution to the development of the printing and packaging industry. The drupa exhibition, with 170,000 visitors from 174 countries, contributed at least US$350 million to the local economy in Germany.
The platform economy is also one of the digital transformation models in the printing and packaging industry. drupa 2024 focuses on platform economy as one of the focus topics, and it calls on the younger generation and entrepreneurs for the drupa theme: Internet and New Business Platform for the Next Era. They gather with the senior generation and participate in the drupa at the DNA forum to discuss new business models, new materials, artificial intelligence, remote services, process design, etc.
At the drupa exhibition, OEMs demonstrate solutions to support customers in integrating production, quality, maintenance, and fault reporting system. They also provide remote diagnosis, troubleshooting, parts replacement suggestions, etc., and can manage orders and customer service. Printing and packaging Industry venders develop supply chain services and provide online features, such as design, order processing, color management, production information transparency, logistics distribution, and customization, which have become corporate‘s competitiveness.
Enterprise development platform service is an aspect of digital transformation. It is a necessary way forward, especially when facing the international market.